He notes the absurdity in taking a “kids’ show” award for “Can’t Feel My Face,” in which he was “talkin’ ’bout a face numbin’ off a bag of blow.” The track actually lost to Adele’s “Hello,” but it clearly, somewhat comically, reached an unintended demographic. On this follow-up’s fourth track, a blithe midtempo cut where Tesfaye takes a swipe at pretenders while boasting about drinking codeine out of one of his trophies, the level of success is a source of amusement.

The extent of the 2015 Weeknd commercial rebound, symbolized by platinum certifications for Beauty Behind the Madness and all four of its singles, didn’t merely embolden Abel Tesfaye. In less than a week, the single amassed over 17 million streams globally and 6.5 million streams in the United States, becoming #1 Most Added at Top 40, Rhythm, Urban, and Hot AC. The title track featuring Daft Punk broke the record for “Most Release Weekend Streams Ever” upon its release. Studio Masters, Official Digital Download – Source: HDTracks | Front Cover | © Universal RepublicĪcademy Award-nominated, 2X GRAMMY Award-winning, and 9X JUNO Award-winning alternative R&B artist The Weeknd releases his fourth full-length album Starboy.

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